Since data is what we do best, we'll just let the numbers speak for themselves.
Digital/TV Network IDs
Digital/TV Network Mobile Device IDs
Digital/TV Network Shopper IDs
HH TV Panel Data
Households with Digital/TV Shopper IDs
Sales Observed Annually
Shopper Trips Observed Annually
Annual Value Delivered to Customers
Six months after the World Health Organization declared COVID-19 a pandemic on March 11, 2020, there has been a significant impact on grocery shopping behavior across the USA, according to shopper intelligence leader Catalina. Shoppers continue to spend more at the grocery store each month, while taking fewer trips. In August, spending per trip increased by 6%, with an overall increase from $310 to $330 per month, while shopping trips were nearly 11% lower compared to the same period in 2019.
605, a leading television measurement and analytics company, today announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit, all the respective market leaders in shopper intelligence, geo-location and automotive information. The new relationships bring together ad exposure and content viewership with consumer behavior and business outcomes on a massive, unprecedented scale through 605’s TV measurement and attribution platforms: IMP4CT and PLATF0RM.
As Valpak continues to innovate within the direct mail environment, the company is excited to announce a strategic partnership with Catalina to help brands leverage point of sale loyalty insights to target specific households within Valpak's trusted audience, all while significantly reducing overall marketing expenditure versus traditional direct mail.
No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Uncover insights to inform activations that increase shopper engagement and sales across all channels.
Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.
Reach shoppers across a full spectrum of media to build brand equity.
Catalina has been a trusted partner of world-class CPG brands for 35+ years.