A flexible ecosystem of solutions designed to maximize consumer relationships
What We Do

Using real-time intelligence and rapid responsiveness, we deliver persuasive and personalized customer experiences at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Analytic Services

"One Voice" media and content management that brings a whole new level of responsiveness.

Catalina By The Numbers

Since data is what we do best, we'll just let the numbers speak for themselves.

440M

Shopper IDs

820M

Digital/TV Network IDs

362M

Digital/TV Network Mobile Device IDs

185M

Digital/TV Network Shopper IDs

2.5M

HH TV Panel Data

91M

Households with Digital/TV Shopper IDs

398B

Sales Observed Annually

11B

Shopper Trips Observed Annually

$6.1B

Annual Value Delivered to Customers

62

Retail Banners

23K

Retail Stores

311K

Total Lanes

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The Latest
Six Months After COVID-19 Declared Pandemic, Catalina Reports On Profound Shifts In Grocery Shopping & Buying Behavior

Six months after the World Health Organization declared COVID-19 a pandemic on March 11, 2020, there has been a significant impact on grocery shopping behavior across the USA, according to shopper intelligence leader Catalina. Shoppers continue to spend more at the grocery store each month, while taking fewer trips. In August, spending per trip increased by 6%, with an overall increase from $310 to $330 per month, while shopping trips were nearly 11% lower compared to the same period in 2019.

605 Forms New Data Partnerships, including with Catalina, to Improve Accuracy and Speed of Campaign Measurement

605, a leading television measurement and analytics company, today announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit, all the respective market leaders in shopper intelligence, geo-location and automotive information. The new relationships bring together ad exposure and content viewership with consumer behavior and business outcomes on a massive, unprecedented scale through 605’s TV measurement and attribution platforms: IMP4CT and PLATF0RM.

Valpak and SKUlocal Introduce ‘household select,’ Powered by Catalina Insights

As Valpak continues to innovate within the direct mail environment, the company is excited to announce a strategic partnership with Catalina to help brands leverage point of sale loyalty insights to target specific households within Valpak's trusted audience, all while significantly reducing overall marketing expenditure versus traditional direct mail.

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Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.

Retailers

Uncover insights to inform activations that increase shopper engagement and sales across all channels.

CPG

Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.

Agencies

Reach shoppers across a full spectrum of media to build brand equity.

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Brands That Trust Us

Catalina has been a trusted partner of world-class CPG brands for 35+ years.

Bayer
DR Pepper Snapple Group
Abbott
Barilla
Beyond Better Foods
Campbell's
Danone
Dole
Groupe Lactalis
Halo Top
Insurgent
Johnson & Johnson
Kimberly-Clark
KraftHeinz
Loreal
Nestle
Parabens
Pepsico
Pfizer
Reckitt Beckiser
Sanofi
Unilever
Upfield
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