Gamification is taking the global retail sector to new heights. With the value of the global gamification industry set to reach $30bn by 2025, according to Markets and Markets, retailers are keen to get a share of this opportunity.
Gamification has become a key component of major UK retail brands’ loyalty schemes and UK retail-focused businesses like Catalina, which has introduced its own Catalina One gamification offering, are also looking to use this to help clients leverage on the growth of mobile gaming and e-commerce apps.
To find out more about current gamification trends read our feature article on 365 Retail.