Your CPG clients demand personalization. Your clients’ consumers appreciate receiving offers, messages, and value relevant to their wants and needs. And Catalina has the experience and extensive digital media network to deliver personalization on a mass scale.
By targeting those with particular brand affinities, you engage and convert shoppers most important for growing your clients’ brands.
Sure, having the purchase history and behavior data for over 260 million shoppers helps. But it’s what we DO with the data that makes the real difference.
By digging into the data and drawing key insights, we’re able to understand more than just purchase behavior. We can understand the needs and motivations that drive those behaviors.
But building brand equity doesn’t have to be a painstaking process, either. Personalized Digital Advertising from Catalina connects consumer behaviors to targeted media to generate:
- Greater Brand Awareness
- Unaided Brand Recall
- Product Trial
- Repeat Consumption
Which adds up to greater lift and loyalty for your CPG clients.
Our closed-loop system measures the actual impact of a campaign based on actual sales - all in real time.
This allows agencies like yours to refine your clients’ messaging and offers inflight gaining both effectiveness and efficiency. Something most clients tend to appreciate.
See our agency solutions in action.
Catalina’s New Digital Circular Personalizer Drives Strong Incremental Sales for Retailers
Verizon Media Reaches Deal To Use Catalina Shopper Data To Target & Track Impact Of Digital Buys In Real Time
Verizon Media partners with Catalina to enable real-time decisioning for CPG brands — a first-in-market integration