20 May 2021 #Interviews

Store Marketing 101: driving shoppers back into stores

Catalina UK's VP MD Premal Patel joins a panel of retail experts to discuss strategies retailers can apply to encourage their customers back into stores post pandemic. The panel includes Waterstones retail director Luke Taylor, AS Watson eLab Europe chief digital officer Dan Jarvis with Premal providing Catalina's perspective and that of our global clients.

The coronavirus pandemic sped up the shift towards digital. Faced with the ease and convenience of shopping online, together with lingering hesitance around visiting crowded spaces, it is going to take time to coax consumers back through doors.

So how can retailers drive footfall back to stores?

Stores need to be woven into the shopping journeys of customers and messaging will be critical. Whether it’s via email, SMS, targeted loyalty schemes, or personalised content sent directly to consumers’ devices, the right marketing strategy can help set retailers and their stores front-of-mind when shoppers are ready to hit the high street.

Join RWRC and an expert panel of retailers and brands as they debate the best marketing strategy to put stores on consumers’ radars.