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July 26th 2023

#Insights #Agenda

The Power of Personalisation and Targeting: Maximizing Campaign Effectiveness

In today's rapidly evolving marketplace, where customer preferences and behaviours constantly change, retailers and brands face the challenge of effectively engaging and retaining their audience. In this article, Mitchell Townsend, Principal Analyst at Catalina UK explores the impact of effective personalisation, the different approaches and outputs when comparing personalisation versus a targeted approach, and shares insights gained through our shopper insights and segmentation capabilities.

June 5th 2023

#Agenda #Insights

Four Things Shoppers Want Retailers to Know About Shopper Loyalty in 2023

Catalina UK, has released a new shopper insights report highlighting a staggering reliance on shopper tools. This comes after reports of shoppers’ concerns around inflation, recessions, the lingering pandemic, and even Brexit.

April 11th 2023

#Agenda #Insights

Driving Profitability Through Personalisation

Let’s get personal…and drive profitability. With ever evolving advances in consumer digital engagement, data analytics and marketing technologies, it’s fair to say that consumer expectations have never been higher. So, we at Catalina are asking how do we keep harnessing the opportunity for our business and ensure that by giving our customers what they want, we impact our bottom line? Read our article to find out more.

March 31st 2023

#Insights #Interviews

Reflecting on the Digital Loyalty Technology Webinar

Let's talk about the future of loyalty technology... Prem Patel, UK's Managing Director was a panellist at the Future of Digital Loyalty Technology webinar this week and shared his thoughts on the trends retailers should be thinking about in 2023 and beyond.

March 12th 2023

#Insights #Agenda

Why It’s Time to Gamify to Retain Your Customers in 2023 and Beyond

89% of consumers reported that games influence where they shop in a recent Catalina UK shopper survey. Our UK Retail Solutions Director April Cox, has written an article about why she feels this is an important trend at Catalina…

October 16th 2022

#Global News #Insights

Q&A: How to Identify and Measure Value-Conscious Consumer Buying Behavior (Part 2)

Following part one where she addressed how to identify and respond to increasingly value-conscious shoppers, Catalina Chief Revenue Officer Stacey Hawes shares measurement strategies across the purchase funnel.

October 2nd 2022

#Global News #Insights

Q&A: How to Identify and Measure Value-Conscious Consumer Buying Behaviour (Part 1)

Catalina Chief Revenue Officer Stacey Hawes addresses how to identify and respond to increasingly value-conscious shoppers. Part Two will outline measurement strategies across the purchase tunnel.

September 22nd 2022

#Global News #Insights

So What Is Responsive Marketing? Catalina Delivers Solutions to “Level-Up” Your Customer Acquisition (and Retention) Strategies

Brands are looking for measurable, data-driven omni-channel strategies that are designed to make targeting more precise, and ad buys more efficient. Catalina's Responsive Marketing Solutions can support your omni-channel objectives.

September 19th 2022

#Global News #Insights

2022 Shopper Marketing Trends – Know Your Shopper & Stay Ahead

Considering the explosive growth of e-commerce & Retail Media Networks, it's critical to rethink the role of digital shopper marketing. Our own Wesley Bean takes a look at how the shifting dynamics that drive the shopper journey have created a big opportunity to apply the power of shopper marketing to drive sales.

Contact presse

OLIVIA JUGLAR
Directrice Communication & RSE
olivia.juglar@catalina.com
06 70 16 08 75