Measurement & Optimization
HUB360

Your Personalized
All-In-One Planning Portal

HUB360 is your real-time, self-serve solution, designed to help you plan smarter, target better, and optimize faster.

  • Track shopper conversion paths across channels.
  • Measure shopper KPIs in real time.
  • Analyze attribution by media type.
  • Manage and optimize in-flight media programming.
POST-CAMPAIGN
IMPACT REPORTS

Stay Up to Speed

Mid-Flight and Post-Campaign performance reports offering Advertised Brand, Franchise Level, and Media Analyses. This is the best option for measuring Digital or CTV only campaigns.

  • Total & Incremental Sales
  • Trial & Repeat Analysis
  • Reach & Frequency
  • Network, Daypart, and Program Mix
  • Shopper Personality Affinities & Seasonality Trends
IN-FLIGHT MEASUREMENT

Quantify On The Fly

Our Catalina Pixel and direct integration in the store means we can attribute your media to an actual purchase. Different options are available to help you measure in-flight for your multi-channel media campaigns.

  • Track campaign impact at the in-store level and item level
  • See real-time results that provide actionable insights
  • Maximize your media spend
Catalina’s Measurement & Optimization solutions enable you to connect with your shopper in a more personal, meaningful, and motivating way.
Insights

See our Measurement & Optimization solutions in action.

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Stop & Shop Layers Digital onto Circular Strategy via Catalina

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Walgreen's taps partner Catalina to drive deeper, more personal shopping experience digitally

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Catalina teams with Walgreens on New Digital Collaboration

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