Media & Activation
IN-STORE NETWORK

Hit The Brick & Mortar

With the world’s largest in-store media network, Catalina reaches 50 million CPG shoppers each day. At an unparalleled 80 percent readership rate and up to 25 percent redemption rate, in-store coupons are one of the many ways Catalina drives loyalty with your most important shoppers.

DIGITAL PLACE-BASED NETWORK

Make Every Trip Count

Disrupt the shopper journey and get noticed with fourth-screen in-store media:

  • Digital Insights: Precision targeting utilizing shopper behaviors, location attributes, and local conditions.
  • Digital Activation: Multi-touch engagement, from awareness to conversion.
  • Digital Measurement: POS attribution at the store and item level for sales, unit, and trip lift.
BUYERVISION

Set Your Sights On Sales

The new imperative: Understand and influence buyer behaviors faster. Activate deterministically across channels, CTV desktop and mobile. Close the loop by measuring the impact of your media tied to actual in-store sales.

  • Personalized Engagement
  • Omni-Channel Campaigns
  • Location-Specific Messaging
  • Digital FSI + Wallet Ads
  • Fully Managed In-Flight Optimization
MULTI-CHANNEL MEDIA

Synchronized Selling

When you combine in-store and digital media to work in tandem with one another, it’s like an effectiveness multiplier.

Catalina brings an innovative approach to activating shoppers along the path to purchase.

So whether you’re trying to build awareness, inspire consideration or drive conversion, each channel will sing your sales message in harmony with the others.

ADVANCED
TV SERVICES

Televisionary

Catalina’s Advanced TV Services help you predict buying audiences and reach them at the household level across all advanced TV devices. Engage your most desired shoppers by using Catalina’s granular shopper insights, while seamlessly coordinating with delivery and measurement across digital, TV, and in-store.

  • CTV / OTT, High-Indexing Linear, and Set-Top Box Addressable
  • Fully Managed and Self-Service Audience options available
Insights

See our Media & Activation Services solutions in action.

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Stop & Shop Layers Digital onto Circular Strategy via Catalina

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Walgreen's taps partner Catalina to drive deeper, more personal shopping experience digitally

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Catalina teams with Walgreens on New Digital Collaboration

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Catalina’s Media & Activation solutions give you the power to target individual shoppers on the world’s largest in-store media network.
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