Sales Drivers
VOLUME The More The Merrier

2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:

  1. Target high-potential, frequent brand and category buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Sell at the threshold goal in a single shopping trip.
  4. Reward shoppers with cash-back on their next trip.
  5. Measure shopper behavior and redemption to gain valuable insights.
PENETRATION Hit Your Target

Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:

  1. Target your highest-potential brand buyers.
  2. Deliver engaging, omni-channel messaging.
  3. Reward shoppers with escalating incentives in real-time.
  4. Boost buy rate with a digital media overlay to reach 
 shoppers between trips.
  5. Measure shopper behavior and redemption to gain
 valuable insights.
EFFICIENCY Walk And Chew Gum

26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:

  • Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
  • Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
SHARE Stake Your Claim

Grow your share of wallet by increasing trips and baskets with
individual shoppers through long-term engagement:

  1. Identify and Model Shopper Behavior
  2. Deliver Personalized Engagement
  3. Reward Cross-Category Purchasing
  4. Defend Against Defection

Convert even more shoppers by personalizing your circular offers to each buyer across all channels.

TRIAL Stand Out From The Crowd

Activate trial and repeat programs in real-time.

  1. Stand out to shoppers who will have the most 
 impact on new item performance.
  2. Trigger omni-channel media around supporting 
 store locations.
  3. Accelerate growth of new items based on 
 real-time results data.
LOYALTY Tried And True

Activate loyalty programs in real time.

  1. Identify defector model shoppers and target loyal buyers at the most risk of leaving a brand.
  2. Deliver retention-driving incentives.
  3. Measure via test and control as well as overall ROI.
  4. Understand buyer motivations and churn rates.
Insights

See our Sales Drivers solutions in action.

news

Catalina unveils interactive cough, cold and flu and allergy heat maps

press release

Catalina Launches Interactive Cold & Flu and Allergy Heat Maps to Track Flare-Ups Nationwide

news

Grocery basket size up, store trips down 6 months into pandemic

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Catalina’s Sales Drivers arm you with a full array of retail and brand solutions proven to drive penetration, frequency, volume, and loyalty.
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